Business Model

Overview

Accordance is a legal services provider based in Singapore, specializing in various areas of law including real estate, family law, criminal law, corporate law, and legalization services. Our business model focuses on delivering high-quality legal solutions to individuals, families, and businesses, while ensuring transparency, accessibility, and exceptional client service.

1. Revenue Streams

  • a. Consultation Fees: Accordance charges clients for initial consultations and subsequent meetings based on the complexity of the case and the type of service required. Clients can choose between standard rates for individual consultations or package deals for ongoing legal support.
  • b. Service Fees: We charge fees for specific legal services, such as drafting contracts, representation in court, and filing legal documents. These fees can vary based on the complexity and duration of the service provided.
  • c. Retainer Agreements: For corporate clients and businesses requiring ongoing legal support, we offer retainer agreements that provide a steady revenue stream. These agreements grant clients access to a range of legal services for a fixed monthly fee, ensuring consistent support for their legal needs.
  • d. Workshops and Seminars: Accordance plans to offer educational workshops and seminars on various legal topics, providing valuable insights to individuals and businesses. These sessions can be monetized through ticket sales, sponsorships, and partnerships.

2. Target Market

  • a. Individuals and Families: We cater to individuals and families seeking legal assistance in areas such as family law, estate planning, and real estate transactions. Our services are designed to provide personalized support during significant life events.
  • b. Small and Medium Enterprises (SMEs): Accordance targets SMEs requiring legal counsel on corporate matters, compliance, and risk management. We aim to build long-term relationships with these businesses, providing them with the legal tools to grow and succeed.
  • c. Expats and International Clients: Singapore is home to a diverse expatriate community. We offer specialized services in legalization and documentation for expats and international clients navigating Singapore's legal landscape.

3. Marketing Strategy

  • a. Digital Marketing: We utilize digital marketing strategies, including search engine optimization (SEO), content marketing, and social media engagement to attract and engage potential clients. Our blog serves as a platform for sharing insights and establishing thought leadership in the legal sector.
  • b. Referral Programs: Accordance will implement referral programs encouraging satisfied clients to refer others. This strategy leverages our existing client base to grow our reach and enhance brand awareness.
  • c. Partnerships with Local Businesses: We plan to establish partnerships with local real estate agents, financial advisors, and other professionals to create a referral network. These partnerships will enable us to access new clients and provide comprehensive service packages.

4. Cost Structure

  • a. Personnel Costs: A significant portion of our budget will be allocated to salaries for qualified legal professionals and support staff. Investing in talent is crucial to maintaining the quality of our services.
  • b. Marketing Expenses: We will allocate funds for digital marketing campaigns, website maintenance, and promotional materials to build brand awareness and attract new clients.
  • c. Operational Costs: Operational expenses include office rent, utilities, technology infrastructure, and legal research tools necessary for providing effective services.

5. Competitive Advantage

  • a. Personalized Service: Accordance distinguishes itself through personalized legal services, taking the time to understand each client's unique needs and providing tailored solutions.
  • b. Transparency and Integrity: Our commitment to transparency in pricing and processes builds trust with clients, making us a preferred choice for those seeking reliable legal assistance.
  • c. Comprehensive Legal Expertise: With a diverse range of legal services under one roof, Accordance offers clients a holistic approach to their legal needs, ensuring they receive comprehensive support.